Adding in a splash of festive cheer with Tropicana packs
FRUIT juice brand Tropicana is set to bring an extra sparkle to the breakfast table this Christmas with the launch of its new, limited-edition festive pack designs.
Available across the UK, the new designs for Christmas will feature across Tropicana’s 900ml and 1.5 litre cartons of the popular classic range: Smooth Orange, Original Orange with Juicy Bits, Tropical Fruits, Orange & Mango, Orchard Apple and Extra Pulpy Orange with More Juicy Bits.
The festive look with also be donned across 500ml cartons of Smooth Orange and Original Orange with Bits as well as the 250ml single-serve bottles of Smooth Orange and Orchard Apple.
The festive packs are available now until the end of the year across grocery, wholesale and foodservice outlets.
Caroline Wilding, marketing director at Tropicana Brands Group, said: “Consumers love the novelty of seasonal products and research by Open Innovation shows that 56% buy limited-edition products at least four times per year.
“Additionally, research from Bank of England also shows that 29% of consumers spend more during the festive period versus a typical month, so what better than to provide shoppers with an incentive to trade up within the juice category by bringing some festive cheer to our packaging.
“Not only is Tropicana the Most Trusted Juice Brand voted for by UK Shoppers (BrandSpark survey, 2024) but our orange juice has continuously been voted the best-tasing juice, which makes the range the perfect purchase in the lead up to Christmas and New Year when people are looking for something special.”
