Adding a festive touch to the New York Bakery lunchtime staple
BAGEL brand New York Bakery has added a festive touch to its line-up for 2025 with its new, limited edition Christmas pack designs across its entire range of bagels.
Landing in all major retailers from November, the refreshed designs feature winter-inspired backdrops and seasonal details ranging from the likes of sparkling lights and starry skies, to Christmas trees set against iconic New York landmarks.
The festive twist builds on New York Bakery’s brand identity to help ensure a strong standout in store and capture shoppers’ attentions during the busy festive period.
The limited-edition packs will roll out across The Original, Sesame, Wholemeal, Red Onion & Chive and Cinnamon & Raisin bagels. Inside packs, consumers can expect to find the same authentic taste and chewy texture the brand has become synonymous with.
Available until 31 December, the new packs look to drive up excitement with consumers across the bakery channel, build engagement and ultimately purchase.
The new festive pack designs follow on from New York Bakery’s expansion beyond bagels with its new Sub Rolls and Cookies packs, which hit shelves across the UK earlier in 2025.
Claire Kong, marketing director at New York Bakery, said: “Christmas is a time when shoppers are looking for little ways to make everyday moments feel special.
“Our festive packs bring the magic of New York at Christmas into homes across the UK, while still delivering the same authentic bagel experience consumers know and love. From cosy breakfasts to Boxing Day sandwiches, our bagels are a perfect fit for the season.”
