Boost up festive sales an indulge a sweet tooth with Swizzels
British sweets brand Swizzels has launched its new Advent Calendar for the 2025 Christmas season, helping retailers to capture some early festive sales.
Available in cases of six, the advent calendar features a new, eye-catching design for 2025 and is packed with 24 days of Swizzels favourites, making it a must-stock option for retailers this season.
Inside, shoppers will be treated to a mix of Swizzels’ best-loved treats including Squashies, Refreshers, Drumstick Chews and Love Hearts. The firm reckons this will help to tap into the growing consumer trend for nostalgic options in the confectionery section and transport some older shoppers back to their childhood through some classic treats.
Each Swizzels Advent Calendar comes with an RRP of £6 and is available for retailers to order now to ensure there is plenty of stock in time for Christmas and drive up some early sales with those consumers who are already planning their Christmases.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “We’re excited to launch our brand-new 2025 advent calendar, combining a fresh festive design with some of our most-loved sweets.
“We know shoppers are increasingly drawn to nostalgic favourites that remind them of their childhood, and our mix of classics and modern creations offers something for the whole family.
“Advent calendars remain a key seasonal driver, and this year’s design is set to stand out on shelves and help retailers boost incremental sales throughout the festive period.
“With many shoppers starting their Christmas shopping earlier to spread the cost of the occasion, we’d encourage retailers to stock up early and make the most of this growing demand.”
