Quorn has redesigned its packaging to capitalise on changing consumer tastes for healther food.
The new packaging highlights two key consumer priorities: high in protein and no artificial ingredients. Other standout claims on back of pack for Quorn Mince and Quorn Pieces include ‘High in Fibre’, ‘Low in Saturated Fat’ and ‘Cooks in 10 Minutes’.
The new look packs have also tested strongly, delivering uplift in shopper perceptions around taste and health credentials and, critically, purchase intent with both current and non-buyers, signalling a significant opportunity for growth.
Quorn’s best-selling vegetarian products will be landing in freezers from August. Its Quorn mince is now made with just 4 ingredients, and will retail at a RSP £2.60 for 300g, £3.65 for 500g. Quorn pieces are now made with just 3 ingredients and will retail at a RSP £2.60 for 300g, £3.65 for 500g. Quorn Swedish Style Balls will also join the no artificial ingredients range this year, alongside Quorn Strips, which have always contained no artificial ingredients.
Lucy Grogut, head of brands at Quorn Foods UK said : “Consumers love Quorn, we’re the top meat free brand in frozen with the highest penetration. But the category is evolving, 53% of UK consumers say healthy nutrition has become more important to them in the last five years, and some shoppers are increasingly conscious of the ingredients in their favourite foods.”
The redesign is going to be backed by a major campaign launching in October, the range is set to drive incremental growth by appealing to a growing segment of ingredient-conscious shoppers seeking less ingredients products and great taste.
More no artificial ingredient launches will follow in 2026.
