Delivering holiday cheer with Mars’ new festive range
CONFECTIONERY giant Mars Wrigley has unveiled its range of new products for Christmas 2025 helping to ramp up excitement for the season.
This festive season, Mars is set to deliver on some timeless classics for Christmas with some staple flavours of the time put to use in its new range. This can be seen with the latest flavour development for the Maltesers range with the introduction of Maltesers Reindeer Gingerbread Flavour.
A long-standing flavour of the Christmas season, Mars says that gingerbread can help to evoke comfort, joy and a sense of tradition with consumers during the period and the firm is set to embrace this with its new variant for Maltesers Reindeer.
The new Maltesers Reindeer Gingerbread Flavour is coated in smooth milk chocolate with Maltesers’ signature creamy malt centre that has been enhanced with a gingerbread flavour and brings a seasonal twist to a consumer favourite.
Available in three formats: Single (29g), Maltesers Mini Reindeers Gingerbread (59g), and is also included in the new Maltesers Christmas Mix (240g), this festive treat helps to bring versatility to a range of festive occasions.
Next up, Mars is building on the success of M&Ms the during seasonal period with its new M&M’s Crispy Santa Five Pack. Initially available as a single 29g treat, the new five-pack format for the chocolate is set to be a prime stocking stuffer this season for fans of the brand.
And helping consumers to countdown to the big day, the Maltesers Assorted Truffles Advent Calendar has rolled out nationally for the first time. This luxurious calendar helps consumers to count down the days to Christmas with the Maltesers Truffles range which includes Milk Chocolate, Dark Chocolate and White Chocolate variants.
Lastly, Mars has also revamped its range of Selection Boxes for this year with a new look across its Twix & Friends, Skittles & Friends, Maltesers & Friends, Galaxy Christmas Collection and M&M’s Selection Box to help improve standout on the shelf.
Laura O’Neill, senior brand manager for Christmas at Mars Wrigley, said: “Refreshing product ranges with new flavours and formats is essential during the festive season. Innovation is a key driver, with new product development contributing 27% of Christmas 2024Â growth. During this time, shoppers naturally turn to trusted brands for moments of nostalgia and indulgence.Â
“By combining nostalgic flavours, exciting innovations, accessible price points and premium choices, Mars Wrigley is providing retailers with the tools they need to drive sales, grow their audience and make the most of the festive trading period.”
