New pack format for Signature rolls out from August
NICOTINE products firm Scandinavian Tobacco Group (STG) UK has announced the expansion of its Signature Action menthol capsule range with a new 17-pack format.
The new pack format will be available to retailers from August onwards and will complement the existing two ten-pack offers, providing consumers with greater choice and value from the gantry.
Each new 17-pack still features the same menthol flavour that has been synonymous with the brand since its launch in 2020.
With an RRP of £9.89 per pack, as well as a price-marked version, the new 17-pack offer some additional value for money for adult consumers and helps to position it as a more competitively priced option in the market.
It also offers an attractive margin for retailers, says STG UK, and help reinforce the firm’s commitment to supporting trade partners with high-quality and high-demand products.
Prianka Jhingan, STG UK’s head of marketing, said: “The growing Signature Action cigarillo family is now three-strong with the arrival of these new 17 packs, and we’re confident this latest addition to the range will be a very welcome one.
“At the start of this year, we launched Signature Action Mix cigarillos into our portfolio, which contain two capsules combining the flavours of Berry and Mint, and now we are offering the original Action cigarillo in a larger pack too, along with price-marked version.
“Retailers will know that it’s cigarillo sales which continue to drive the cigar category, so we urge them to get behind this launch and enjoy the profit margins.”
