IVG takes home a top prize from International vape awards
BRITISH vape brand IVG has been awarded the ‘Innovation of the Decade’ gong at the Vapouround Global Awards 2025 for its IVG 2400 4-in-1 vape.
The 2400 disposable device featured four 2ml pre-filled pods inside and has now been re-engineered as a reusable, retail-ready high-puff device to meet UK regulations now that the disposable vape ban has come into effect.
Each IVG 2400 4-in-1 device also comes with a 1,750mAh rechargeable battery and delivers up to 2,400 puffs per unit whilst allowing consumers to switch between flavours using a rotating top mechanism.
Rhett Morrissey, marketing manager at IVG, said: “Retailers are looking for high-performing products that won’t expose them to regulatory risk.
“The reusable 2400 was built as a legal, scalable replacement to the now banned disposable, which itself won the industry’s top innovation, but without compromising on what customers expect.”
The high-puff device was first introduced as an innovative way to help cut back on the litter problem caused by single-use devices as its long-lasting format looked to reduce repurchase frequency.
IVG has publicly supported the UK Government’s ban on disposable vape devices, citing its potential to reduce youth access, combat black market products and support smoking cessation with regulated alternatives.
The company said that clear, enforceable compliance paired with consumer appeal is essential for responsible retail growth.
Morrissey said: “The 2400 simplifies stock, drives repeat sales and aligns with both regulation and shopper expectations. We see this as the future of the high-puff segment.”
