Rekorderlig’s wild berries and peach-raspberry flavours to be available in 500ml size can
Rekorderlig is tapping into a demand for single can formats and the ‘on-the-go occasion’ trend by launching its popular wild berries and peach-raspberry flavours nationwide.
The single 500ml can rollout and wider brand awareness will be amplified through an over £1.4m campaign investment in an impactful summer marketing campaign titled ‘Find Your Fruktig’. This will feature prominently across out-of-home, social media and in-store media, complemented by a robust sampling programme designed to drive trial.
The 3.4% single 500ml can format will be available nationwide and come ahead of a crucial trading period for the category as premium fruit ciders typically gain share of overall cider sales during the summer.
Stuart Ayre, Marketing Controller for Cider & Beverages at Molson Coors Beverage Company said: “We know people are always looking for exciting flavours in new formats – it’s what helps to attract new consumers into the category for more occasions. The launch of Rekorderlig wild berries and peach-raspberry in single 500ml cans caters to the growing demand for can formats and gives consumers more ways to pick-up our two most popular Rekorderlig flavours.
“It forms part of our omnichannel strategy for Rekorderlig to drive growth in the premium fruit cider category, and appeal to consumers looking for refreshing, fruity options, especially during the summer months, whatever the occasion.”
The launch follows the introduction of Rekorderlig’s wild berries flavour on draught earlier this year and complements the brand’s existing 10x330ml multipacks in both flavours, as the brand looks to expand can formats further to bring new shoppers into Rekorderlig and trade up into the range.
Rekorderlig is the third largest premium fruit cider brand in total trade by value (Circana all outlets 52 w/e 22.03.2025), with Wild Berries and Peach-Raspberry already the no.1 and no.2 best-performing Rekorderlig flavours (Circana GB off trade, 52 w/e 25.02.2025).
Cans now account for 69% of all packaged fruit cider volume sales – a shift that’s being led by the rise of single 500ml cans, which are currently the fastest-growing format in the sub-category.
