Bringing the signature mild & nutty taste of Leerdammer to spreads
GLOBAL dairy firm Lactalis UK & Ireland has announced the launch of its new Leerdammer Original Spreadable 125g packs.
Marking an exciting new step for the brand in the UK market, the new Spreadable format aims to bring Leerdammer’s signature mild and nutty taste to new usage occasions and broaden its appeal across a wider shopper demographic.
Lactalis reckons this new addition is ideal for sandwich options, bagels or with crackers – highlighting the versatility of the product for shoppers.
The grocery launch commenced with a rollout across Morrisons stores on 19 May with an RRP of £1.90 per pack.
Heloise Le Norcy-Trott, group marketing director at Lactalis, said: “This is a hugely exciting time for Leerdammer as we take the brand into new categories.
“There is a clear gap in the market for a mild, continental cheese spread and we feel that the ever-popular Leerdammer brand is the perfect fit. We can’t wait to add something new to the spreadable fixture with this launch.”
