Core range of BrewDog beers introduce new look
SCOTTISH craft brewer BrewDog has unveiled a complete brand makeover for its core range of beers.
The updated packaging designs will run out across Punk IPA, Hazy Jane, Lost Lager and Elvis Juice variants and aims to evolve the branding of the products and provide each beer with more of an individual identity, says BrewDog.
The new designs will appear across all packaged formats of the beers including bottles, cans and outer packs.
This marks the latest change to BrewDog’s packaging since 2020 and many of the key components from this change remain across the updated range including the colour palette and banding. The BrewDog brandmark remains unchanged across the packs as well.
Hazy Jane was the first of these variants to appear in new packs and retains the variant’s teal colour palette but introduces a new, mellow font to reflect the smooth, juicy and refreshing brew inside.
Punk IPA – which marked 18 years of production this year – aims to lean further into the roots of its inspiration and pack more of a punch for shoppers, according to BrewDog.
Meanwhile, Lost Lager IPA has had a complete facelift with simplified messaging on the can to re-enforce its position in the lager aisle. And finally, Elvis Juice recently underwent a refresh in the US which has now been replicated across the pond.
Lauren Carrol, chief operating officer at BrewDog, said: “This is the start of a new era for BrewDog. The new packaging will do something we have always sought to do right from the start – disrupt the category.
“Our mission remains as it has always been; to make people as passionate about great beer as we are. Brewed Fresh is our badge of honour, and references our approach to brewing; no shortcuts, no compromises.
“We have committed to only the highest quality beer, crafted with cutting edge and relentless passion. I cannot wait to see the new cans on shelves very soon.”
