Full strength Served cocktails range grows
CANNED cocktail brand Served has extended its range of full-strength cocktails with four new variants in the range.
The award-winning ready-to-drink (RTD) brand has rolled out four new bar staple cocktails with Margarita, Spicy Margarita and Passion Fruit Martini – all of which sit at 14.9% ABV and come in 125ml cans – and Mojito, which comes in a 200ml can at a slightly lower ABV of 10%.
The range will roll out across the off-trade this month with an RSP of £3.99 per can and brings Served’s full-strength range to a total of eight variants. Other variants consist of Lychee Martini, Strawberry Daiquiri, Espresso Martini and Cosmopolitan which launched in February 2025.
The Spicy Margarita and Espresso Martini variants are available now across Morrisons stores with plans for an eight-pack multipack of all the variants set to come later this year.
Dean Ginsberg, co-founder at Served, said: “We’re hugely excited to expand our full-strength cocktail range with four popular classics that deliver a best-in-class drinking experience.
“The demand for high-quality and convenient cocktails continues to grow as consumers look to replicate bar serves at home.
“As a brand, we significantly over-index with younger consumers between 18-35, particularly when compared to other super-premium brands in the market.
“We know younger consumers are drinking less, but drinking better, with premium RTD cocktails growing faster than any other category in alcohol.
“By expanding our full-strength cocktail range, we’re driving incremental value for retailers by attracting younger shoppers to the fast-growing super-premium category.”
