Embracing Tequila for the summer months
HARD seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash ready-to-drink (RTD) cans.
Marking the first time the brand has made use of the tequila spirit in the UK, the new products are available to purchase now in two flavour variants consisting of Strawberry Lime and Mango Passion Fruit.
The release of White Claw Tequila Smash marks a “giant leap for the brand”, says parent firm Mark Anthony Brands, and aims to deliver for consumers who are more interested in the Mexican spirit.
Made using 100% agave Tequila Blanco, each drink offers real, vibrant fruit juices inside to showcase how expectations for tequila can be smashed and revolutionise the flavour of the spirit.
The Strawberry Lime variant offers a rich strawberry taste with a zingy lime sensation to balance out the real Mexican Tequila inside.
Meanwhile, the Mango Passion Fruit contains a classic combination of buttery Mango and tangy Passion Fruit juice to complement the Tequila and produce a refreshing cocktail ideal for summer drinking occasions.
Each variant comes in a 250ml can at 5% ABV and contains only 80 calories per can.
Michael Dean, marketing director UK at White Claw, said: “We’ve always pushed boundaries when it comes to flavour, and with White Claw Tequila Smash we’re rewriting the rules once again.
“We think people have been hiding away from the taste of tequila for too long, whether it be smothering it with salt, sugar and artificial flavours.
“With Tequila Smash, we’re elevating flavour to smash your tequila experience – clean, vibrant and ready to be enjoyed to refresh social connections.”
In addition to the new Tequila Smash brand, White Claw has also introduced a new variant to its core hard seltzer range with the new White Claw Green Apple.
Available for purchase now, the new Green Apple variant has made the leap over the pond from the US to bring its zingy and crisp taste to consumers in the UK.
Each 250ml can comes with an ABV of 4.5% and contains only 95 calories.
Dean said: “Green Apple has been one of our most talked-about drops in the US, so we’re buzzing to finally bring that crisp, juicy flavour to the UK.
“It hits that perfect balance of tart and refreshing – made for spontaneous summer moments and long weekends in the sun.”
