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Tag: Mark Anthony Brands

Retailers should consider lower-calorie options to match demands, say bosses for White Claw.

White Claw aims for healthy sales

Bosses for the hard seltzer White Claw believe retailers can capitalise on the demand from younger drinkers for lower-calorie options.
Portman Group

Two join Portman

TENNENT’s parent firm C&C Group and Mark Anthony Brands, the firm behind White Claw, have joined alcohol industry social responsibility body The Portman Group.

Building an off sales category

Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet