Tag: Mark Anthony Brands
White Claw aims for healthy sales
Bosses for the hard seltzer White Claw believe retailers can capitalise on the demand from younger drinkers for lower-calorie options.
Two join Portman
TENNENT’s parent firm C&C Group and Mark Anthony Brands, the firm behind White Claw, have joined alcohol industry social responsibility body The Portman Group.
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet