CCEP serves up a double launch with Schweppes
MIXER brand Schweppes has entered into the ready-to-drink (RTD) canned cocktail space with two new cocktail serves.
Marking a first for the Schweppes brand, the new Schweppes Mix cans offer consumers two expertly crafted cocktails that are designed for at-home enjoyment to help elevate the night.
Available as a Gin Twist – a combination of gin and Schweppes’ herbal lemonade – and Paloma Bliss – which blends tequila, Schweppes pink grapefruit soda and rosemary – the new drinks come in 250ml slimline cans and aims to raise the bar for at-home cocktails this summer.
The new drinks have rolled out across retail now and will be supported by a raft of PoS materials from parent company Coca-Cola Europacific Partners‘ (CCEP) online business support platform My.CCEP.com to help drive visibility and trial across stores.
Ideal for pre-party drinks at home, the Schweppes Mix drinks offer consumers a premium, flavour-led alternatives for the summer months, says CCEP, and could help to attract new shoppers into the canned cocktail category in the process.
This marks the latest development within the alcoholic RTD space for CCEP after the firm rolled out two new flavour developments with Absolut Vodka & Sprite Watermelon as well as Jack Daniel’s & Coca-Cola Cherry.
And the firm has recently announced its latest partnership with global rum brand Bacardà with its new Bacardà & Coca-Cola cans.
Elaine Maher, associate director for ARTD at CCEP GB, said: “Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that’s earned Schweppes its place behind the bar for over 200 years.
“This is a mixologist’s choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it’s getting ready to go out or hosting friends at home, we’re helping consumers serve up the perfect start to any night with confidence.”
