Expanding the heat-not-burn product portfolio
NICOTINE products firm Philip Morris Limited (PML) has announced the next expansion for its Terea range of tobacco sticks with the new Silver variant.
Suitable for PML’s IQOS ILUMA device, the new Terea Silver tobacco sticks are available across all indirect retail channels and retailers will also be able to benefit on some profit-on-return offers on the Terea Silver variant.
The new variant offers a balanced, toasted tobacco blend with has been refined with light aroma notes of spicy herbs and offer more choice to adult tobacco users. PML said the new Silver pack will also appeal to IQOS ILUMA users that prefer the Amber, Sienna and Russet variants.
The addition of Silver now brings the full Terea range to 16 variants, including the six innovative, capsule-based Terea Pearls options.
Antony Loinsard, head of IQOS UK and Ireland at PML, said: “The launch of new TEREA Silver is a further step forward on our mission to support adult smokers in making the switch away from smoking cigarettes.
“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes.
“By expanding the range, retailers also have more opportunity to offer their customers real tobacco satisfaction that can help them stay away from cigarettes for good.”
