Procter & Gamble unveil new Mrs Hinch spring collection
SOCIAL media cleaning sensation Mrs Hinch has unveiled her latest collaboration with Procter and Gamble (P&G) cleaning brands with the new Enchanted Wildflowers collection.
Marking the latest spring collection between Mrs Hinch and P&G, the latest collection invites British consumers to “step into the magic” of the new spring season with fresh and floral scents across its Bold, Lenor, Fairy, Flash and Febreze brands.
The vibrant collection, complete with on-pack illustrations of a field of colourful wildflowers, is set to encourage shoppers to shake off the cold of winter with a fresh scent to help bring in a clean feeling with the warmer weather.
When it comes to the laundry, consumers can bring the flowers indoors across both Bold and Lenor brands. The Enchanted Wildflowers branding will run across:
• Enchanted Wildflowers Bold Platinum Pods
• Enchanted Wildflowers Bold Gel
• Enchanted Wildflowers Lenor Fabric Conditioner
• Enchanted Wildflowers Lenor Scent Boosters
Those looking to refresh the inside of the home can also do so with a tranche of Enchanted Wildflower products across the Flash range:
• Enchanted Wildflowers Flash Dust Magnet
• Enchanted Wildflowers Flash Dust Magnet Refills
• Enchanted Wildflowers Flash All Purpose Floor Cleaner
• Enchanted Wildflowers Flash Spray Wipe Done
• Enchanted Wildflowers Flash Speed Mop
• Enchanted Wildflowers Flash Speed Mop Refill
• Enchanted Wildflowers Flash Power Mop Refill
• Enchanted Wildflowers Flash Power Mop Liquid Refill
Shoppers can also bring the fresh scent of the outdoors inside with the new additions for Febreze:
• Enchanted Wildflowers Febreze Bathroom
• Enchanted Wildflowers Febreze Air Mist
• Enchanted Wildflowers Febreze Fabric Refresher
• Enchanted Wildflowers Febreze 3Volution Plug-In Device & Refills
And for those looking to embrace some home cooking this season, Fairy products are set to make the following cleaning up effortless with two new additions ideal for the sink or dishwasher:
• Enchanted Wildflowers Fairy Platinum Plus Dishwasher Tablets
• Enchanted Wildflowers Max Power Washing Up Liquid Cherry Blossom
This new range marks the first 2025 collaboration between Mrs Hinch and P&G, following on from 2024’s two scents of Vacay Vibes and Cosy Season.
Kicking off the new collection, Mrs Hinch said: “I’m so excited to finally share this collection! It’s all about finding beauty in the everyday chaos of home, especially through the magic of beautiful scents.
“Imagine being greeted by the crisp notes of a wildflower meadow whilst doing your laundry – that’s what we’ve captured with Bold and Lenor.
“And for your home, Fairy, Flash and Febreze will transform your space into a little space slice of that spring meadow, filling it with gorgeous floral and fresh scents.
“This collection is designed to make cleaning and organising feel less overwhelming. It’s not about striving for a perfect, picture-postcard home.
“It’s about those small, simple touches that bring joy and tranquility to your day, making a real difference with delightful fragrances.”
A spokesperson for P&G said: “It’s important to embrace the chaos of a home but being able to relax, too. The little but often routine helps keep on top of general mess, before dedicating time to a bigger spree such as the spring clean.
“It’s relatable to read how quickly places get messy again after being cleaned. Despite yearning for a tidy home, it’s the little things which show a place is lived in and enjoyed, be it dishes from a home-cooked meal or toys from pets or children playing.”
