Players can pick up their own branded ‘Fizzookas’
CONFECTIONERY brand Mentos is set to make its debut on the popular video game platform Fortnite Creative with a new in-game weapon.
For the next two weeks, players will be able to play with their own Mentos Fizzookas – custom rockets launchers that combine Mentos Mint sweets with Cola to create an explosive reaction – across popular Fortnite Creative maps including ‘Piece Control 2v2’, ‘Piece Control 1v1’, ‘Troll Bed Wars’, and ‘Sky Wars’.
This also signifies the first time that the Mentos and cola experiment will feature on a gaming platform and is the first branded ‘tactical item’ to appear in Fortnite Creative, says parent firm Perfetti Van Melle (PVM).
This new entry into the video game comes as PVM says it looks to build the Mentos brand among younger consumer base – with Unidays research highlighting that one in three Gen Z consumers game daily and around 75% play video games at least once a week.
To help support this launch, PVM has kicked off a new creative global campaign with over 20 markets amplifying the Fizzooka launch with local influencers, media and across social activations.
On top of the digital activations, Mentos has also tasked influencers across the world to bring the campaign to life by giving them 30 real-life, functioning Mentos Fizzookas replicas to create fun and engaging content on their platforms.
Sarah du Plessis, brand manager of Mentos, said: “The Mentos x cola experiment first came to fame in 1999 and has been a mainstay on YouTube, TikTok and social media sites ever since.
“Now, with the invention of the Mentos Fizzooka, it seems there’s still plenty of fizz left in the famous experiment!
“We know gaming is a rich territory to connect with younger, Gen Z audiences and our latest foray into Fortnite Creative is a natural extension of our strategy to keep the brand fresh and relevant by engaging consumers in new and unexpected ways.
“We can’t wait to introduce a whole new audience to Yes to Fresh.”
