Driving up RTD sales across convenience
READY-TO-DRINK (RTD) brand Four Loko has unveiled its latest bold new flavour with the new Camo Mango drink.
Building on the brand’s bold nature, the new mango flavoured drink comes in a striking camouflage themed can to help improve stand out on the shelf in time for the summer months.
Camo Mango is available for purchase now in 440ml cans with an RSP of £3.49 and, like the rest of the Four Loko range, is caffeine-free. The NPD comes with an ABV of 8.4% and brings the RTD’s range of flavours to a total of 10 now.
To support the launch of Four Loko Camo Mango, UK distributor Red Star Brands has rolled out a nationwide campaign that will feature influencer collaborations, sampling events and exclusive merchandise drops.
The campaign will invite consumers to share their own “boldest Four Loko moments” on social media with the hashtags #CamoLoko #PartyInACan, to help drive more connections with shoppers via social channels.
Red Star Brands also added that the can’s striking green, black and orange camouflage-style can underpins Camo Mango’s “Stay Hidden, Stay Bold” theme and will help drive visibility on the shelf to maximise sales.
This latest launch builds further on Four Loko’s expansive range of flavours, with the brand’s previous launch Four Loko Black rolling out in time for the Christmas season.
Clark McIlroy, managing director of Red Star Brands, said: “Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality.
“With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.
“The fact that premium priced RTDs have grown faster than any other segments in the last two years means that there are some great opportunities out their for retailers to capitalise on this popularity.”
