Partnership to help build visibility in digital spaces
WHOLESALER Bestway Retail has furthered its commitment to support its retailers to advance digitally with the launch of its new social media pilot scheme.
In collaboration with digital marketing platform Socio Local, the new trial will offer retailers an innovative solution that simplifies the process of managing multiple social media pages from one platform including Instagram, Facebook and X (Twitter) from one dashboard.
Mindy Mondair, head of marketing at Bestway Retail, said: “Retailers are increasingly leaning into the digital side of marketing, recognising that a strong local social media presence is crucial for driving engagement within communities.
“And we’ve listened to our retail partners who have called for better support and tools to help them manage their social media, and in response we’re delighted to introduce Socio Local, which is the number one management platform specifically tailored to achieve better reach, engagement and in-store performance by leveraging both branded and local store social content, to make social media management effortless.
“It’s built specially for retailers and has been inspired by their requests and needs.
“The platform is designed to support retailers’ stores with high quality, localised content that enhances brand visibility and increase engagement. It’s more than just about social media – it’s about maximising success and driving sales at every opportunity.”
Retailers will have access to branded content, promotional assets and suggest posts to maintain a consistent and engaging presence that can also be customised to suit their local area.
Following a three month trial period, Bestway has said it plans to roll out the collaboration across its entire estate of retailers.
Mondair said: “Retailers can save time by hosting, creating and scheduling all their content in one place – its straightforward and easy to manage through this centralised approach.
“Furthermore, retailers will be able to manage their communities effectively, through monitoring and responding to customer reviews, comments and direct messages.
“We are looking forward to the results of this trial and believe it is a market leading approach to support retailers and help them boost engagement and sales within their communities.”
Michael Nolan, chief executive and co-founder of Socio Local, said: “We are enormously excited to be working with Bestway Retail and its progressive estate of retailers.
“At Socio Local, we know all too well the importance of optimising local social media for today’s physical retailers. We fully believe that this will be the start of a new era in how grocery and convenience leverages the power of social media and its connection with local communities.
“Bestway Retail now has the opportunity to drive awareness of products and promotions into their retailers’ communities and support sales through hundreds of social media pages.
“We’re looking forward to a fruitful relationship with Mindy and the team at Bestway throughout the trial and into the future.”
