Offer a sweet seasonal touch with Drumchick
BRITISH confectionery firm Swizzels has revealed a new look for its limited-edition Squashies Drumchick sweets for Easter this year.
Looking to drive up more sales during the Easter season, the new special-edition Squashies variant features bright packaging with a chick-shaped design for the sweets.
Each sweet features a unique combo of orange and pineapple, which Swizzels believes will help the Drumchicks stand out further on shelf along with the eye-catching packaging.
The 120g hanging bag comes with an MRSP of £1.15 and retailers have been encouraged to stock up in advance of Easter to help boost sales, whether this be with gifting or a self-treat for the season.
Clare Newton, trade marketing manager at Swizzels, said: “While Easter is usually associated with chocolate, we’ve noted a rising demand for alternative sweet treats.
“As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales.
“Squashies Drumchick plays into the popularity of fruit flavours and limited-edition seasonal treats, which are ideal for retailers looking to diversify their Easter range, complement chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.
“Our variety bags and Sweet Shop Favourite tubs are also a perfect addition to retailers’ Easter selection offering something for everyone celebrating the occasion.”
