Confectionery wholesaler drives up sales opportunities for the spring
CONFECTIONERY wholesaler Hancocks has revealed its new must-stocks for this Easter season retailers may wish to pick up on.
To help maximise sales this spring, store owners have been urged to stock up on some best-selling lines with a wide selection of themed treats such as the Bonds of London Chick ‘N’ Mix Candy Cup.
Loaded with sweet Easter-themed treats, the Candy Cups can make for a great gifting opportunity or as a self-treat for shoppers this Easter.
The wholesaler has also shouted out the Bonds Ducking Marshmallow Bag and Bunny Faces for Easter to provide shoppers with fun non-chocolate treat for this year, offering a budget-friendly solution to spread the fun this season.
Further to this, the Candy Realms brand has also rolled out its Jelly Bean Carrot, Jelly Bean Bunny Tube and Spring Mallows along with the new for 2025 Spring Jelly Pops.
And Hancocks has also stocked up on a range of PEZ Easter character dispensers for the season as well, helping to create some further theatre across store shelves.
Kathryn Hague, head of marketing at Hancocks, said: “Seasonal sales periods are essential for retailers, and keeping customers happy is important to boosting sales.
“Retailers can encourage repeat custom and bigger sales by stocking a wide variety of products, merchandising seasonal treats clearly and offering great value gifting options.
“looking back at some of our best-sellers from Easter 2024 is a great way to predict sales trends for this year, and there are just some brands and products which we know customers always respond to.
“We pride ourselves on offering great quality, innovative products from brands like Bonds and Candy Realms which are well-loved by customers of all ages.
“Easter is also slightly later this year, so retailers have an extra three weeks on their usual sales period – make sure to prepare in advance for this and expect more units to be sold.”
