Warburtons advises stocking well-trusted bakery products to drive sales
IN more recent years, the free-from category has continued to grow its presence across the market.
With more products now than ever to cater to consumers’ needs, or choice, for gluten-free produce, more convenience store retailers are starting to see the value of this category in their shops.
A wide range of consumers are buying gluten-free bakery products, including many who have coeliac disease. Shoppers aged 55 and older make up almost half of all buyers and there is a growing trend for these products among new family households.
But, for convenience to truly take advantage of this category, Warburtons says retailers need to have some quality options to choose from on the shelves.
Those stores with limited space should focus on those best-selling options, such as Warburtons Gluten Free White Rolls, to meet the demand.
But innovation in this space is as equally important. That’s why NPD like Warbutons’ Gluten Free Pittas will be key additions, offering a true rival to the non-free-from counterparts.
Chris Hook, director of Warburtons Gluten Free, said: “Ensuring the free-from consumer can buy products that are great quality, suit a range of meal occasions and taste great is key to success.
“As the number one free-from brand, we invest in innovation, and 2025 will be no different as we remain committed to providing high-quality options for consumers.”
Crisps brand Fairfields Farm urges retailers to cater for dietary restrictions
SHOPPERS who have dietary restrictions can often find their hands tied in the snacks section of stores, which is why it’s important to ensure they are catered for.
Plant-based and gluten-free crisps brand Fairfields Farm reckons that shoppers will appreciate those retailers who openly show that these kinds of customers are catered for in store, helping to create a regular sale for the brand in the process.
Further to this, the brand has shouted out its own expansive range of flavours to choose from, ensuring that every shopper can find something that will suit their taste buds.
Tash Jones, commercial director at Fairfields Farm, said: “It is so important to ensure that you are including budget-friendly plant-based and free-from products as part of your range to cater to cost-conscious consumers.
“While it is true that many plant-based options do pack a price punch, Fairfields Farm Crisps are all vegan friendly and – although a premium snack – are available through wholesalers at attractive prices to help boost margins of retailers.”
