Count on eggs across stores long before they hatch
CONFECTIONERY giant Mars Wrigley has unveiled its new range for Easter 2025.
In a bid to help retailers make the most out of the seasonal opportunity, the new egg-cellent selection rolled out from 26 December.
The range caters for self-eat treats as well as for gifting opportunities. In the personal area, Mars has launched its new M&M’s Crispy Bunny as well as a fresh variant for the Easter favourite Maltesers Bunny, with a new Popcorn flavour.
For sharing with others this year, Mars has two new SKUs – Galaxy Minstrels Mini Eggs and M&M’s Choco Mini Eggs.
Rolling on to the stars of the show, Mars has a tranche of Easter Eggs to pick from, including M&M’s Minis Medium Egg and Maltesers White Mini Bunnies Medium Egg. But for those shoppers who really want to show they care this year, Mars also has its of Large and Extra Large Eggs.
This includes the Milky Way Large Egg – exclusive to Asda stores – M&M’s Crispy Bunny Large Egg and Snickers Extra Large Egg.
And finally, for a showstopper option, there are the Giant eggs with Maltesers Truffles Giant Egg and Galaxy Ripple Giant Egg.
Florence McGivern, senior brand manager for Easter at Mars Wrigley, said: “We have also upgraded our Easter egg packaging with sustainability in mind. The new design for our medium, large and extra large Easter egg range features a tamper-evident foil, created with Stampack technology, and a carton that no longer features a plastic window.”
