Retailers can help consumers with their at-home drinks demands
The desire to enjoy cocktails at home has risen dramatically in recent years – whether that means consumers making their own or making the most of the convenience of RTDs.
Here, Scottish Grocer highlights products from The Drinks Bureau, All Shook Up and Mixologist’s Garden that retailers might want to stock.
Consumers are always on the lookout for a quality purchase that is worth their money in stores but budgets are tight and spending can’t be wasted on the wrong choice, so an award-winning product could appeal.
And that’s what The Drinks Bureau is banking on for the new year with the recent win for its Spicy Margarita cocktail, which was named The Best Overall Ready-to-Drink Cocktail at The Global Spirits Masters.
The cocktail comes in both a 1.5 litre bag-in-box format as well as a smaller 150ml can, with the larger format sitting at a price of £12.
Frankie Snobel, founder of The Drinks Bureau, said: “We have always said our cocktails are seriously tasty and now our Spicy Marg is officially the best in the world.
“With The Drinks Bureau, we set out to prove that you can have both exceptional quality cocktails using premium ingredients and convenient formats such as our 10-serve Party Box.
“Our cocktails have been developed with the attention to detail you’d expect from a high-end cocktail bar, just in a format that makes them accessible to everyone.”
Canned cocktails are a convenient way to offer some extra special drinks to consumers during the festive season.
Easy to store and even easier to serve, offering an expansive range of RTD cocktail options, with plenty of flavours to choose from, will ensure customers get exactly the drinks they want.
And RTD brand All Shook Up has built up the offer even further with the launch of another bar staple – a Mojito flavour.
Made using white rum, mint and lime, the cocktail offers consumers a refreshing and zesty taste, says All Shook Up. And the launch also reflects a rise in demand for the Mojito flavour as Nielsen data has said the variant has helped to add £2.8million in value to the cocktail category.
Emily Sneddon, brand manager at All Shook Up, said: “We’re thrilled to introduce a new SKU to our range at a time when accessibility and flavour variety are driving the RTD cocktail category.”
Elevating the drinks offer over the festive season can also be done with a few garnishes.
An effective and often good-for-value way to improve celebration drinks, Mixologist’s Garden reckons its own range of dried fruit garnishes will bring that wow factor this year.
Including Raspberries, Strawberries, Half Lemon Slices and Orange Slices that retailers can provide, consumers need only place the garnish into drinks to help impress guests this season.
Sean Duprey, brand activation manager at Mixologist’s Garden, said: “The combination of decorations, wanting to spend quality time with loved ones and the attitudes towards money during the festive period means hosts and guests are looking to find ways to make their get-togethers even more special.”
