Support commuters get the right start to the week
THROAT lozenge brand Jakemans reckons there could be a unique opportunity for retailers to drive up sales of winter ailments when it comes to office commuters.
New research from the brand has found plenty of workers value their social interactions with their colleagues, particularly on a Monday morning when catching up with their co-workers.
In fact, 64% of workers tend to start their working week with an informal conversation with colleagues before carrying on with their day, catching up with each other over their weekends.
Dr Lynda Shaw, behavioural neuroscientist and leadership psychologist – who Jakemans worked with to produce this research, said: “It’s clear from the research just how much we rely on those all-important conversations that motivate us for the week ahead.
“Maintaining a healthy and strong voice is crucial as we head into the winter months that may bring ailments that put a further strain on our voices.”
Now Lanes Health, the firm behind Jakemans, reckons this presents a unique opportunity for retailers to drive up sales with. As winter rolls in and brings with it an array of illnesses that will leave plenty of shoppers without their voices.
As such, when plenty of consumers begin to feel that dreaded tickle in their throat, they will be reaching for packets of Jakemans throat lozenges to hold off the worst of a winter cold.
Retailers would do well to stay stocked up on the Jakemans range to meet this demand, including the brand’s new limited edition pack Blood Orange & Winter Spice, which aims to make the most out of some trending consumer flavours.
Elizabeth Hughes-Gapper, brand manager for Jakemans, said: “The new research shows that the return to office working and typical Monday commutes means consumers are looking for quick grab and go solutions to help ease symptoms of over-used voices, and sore throats.
“We know that the winter season also brings a wave of common ailments, so retailers need to ensure they’re stocking trusted products that the public relies on for relief.”
