Snacking format rolls out to ice cream brands
MASSIVE household goods firm Unilever has expanded on its ice cream snacks range with new launches across the Magnum, Ben & Jerry’s and Carte D’Or brands.
Aiming to drive up further spend for small moments of indulgence for consumers, the new snacking format has rolled out across the three brands in a variety of flavour variants. This includes Magnum Bonbon, Ben & Jerry’s Peaces and Carte D’or Mini Indulgence.
For the Magnum Bonbon, Unilever reckons it can offer consumers a small bitesize moment of pleasure with each bite including the brand’s cracking chocolate, creamy dairy ice cream, ribbons of sauce and crunchy pieces.
There are three variant available in the range including White Chocolate & Cookie, Salted Caramel & Almond and Gold Caramel Billionaire at £4.50 per 14g tub.
The Ben & Jerry’s Peaces offer similar bitesize ice cream treats that make use of the brand’s popular ice cream flavours with a new flavour launch to join the existing Cookie Dough variant.
The new Salted Caramel Brownie Peaces are available now and come with Ben & Jerry’s salted caramel ice cream with a thick chocolate brownie sauce core, covered in cookiecrumb and dipped in a new snapping chocolate coating.
The new Salted Caramel Brownie joins the Cookie Dough variant on shelf in packs of 15g with an RRP of £4.50.
Finally, the Carte D’Or brand has rolled out new Mini Indulgences, a smaller format of the brand’s popular ice cream variants that offers consumers greater volume control with their evening treat.
The Mini Indulgence range is available in three flavours including Eton Mess, Vanilla Caramel Pecan and Chocolate Cookie in 200ml pots with an RRP of £2.
Jennifer Dyne, head of Unilever ice cream UK and Ireland said: “Ice cream continues to have huge growth potential and new formats are key to driving this further within the category.
“Over the past few years, we have continued to see consumers shifting from dessert tubs into smaller formats – whether that be portioned tubs, handheld or bite size.
“More consumers are looking for a small, sweet treat in the evening, or for other snacking occasions such as on the go or at their desk.
“With in-home snacking occasions having grown by 10% since 2019, our new range of snacking products aims to help drive category growth in line with these growing trends – allowing consumers to enjoy their favourite brands with friends and family in a convenient snacking format no matter the occasion.”
