Kids yoghurt brand kicks off Disneyland giveaway
KIDS yoghurt brand Petits Filous has launched a new giveaway to give families the chance to win a trip to Disneyland Paris.
The new on-pack competition will offers families the chance to win a family trip to Disneyland Paris as well as 1000’s of other prizes.
Not only this, but the competition also makes up part of a new limited edition design for the yoghurt brand, which is set to roll out from October across its small pot, big pot, dairy free and no-added sugar variants.
To help drive up awareness for the brand’s new limited look and competition, Yoplait – the firm behind Petits Filous – has built up its 2024 campaign ‘Try Your Luck With a Lick’ to help shout out the changes. This will see new OOH advertisements for the brand as well as across VOD, online video, social media and in-store.
Ewa Moxham, head of marketing at Yoplait, said: “Our insights show that children want their enjoyment of Petits Filous to go beyond the great taste it already delivers, so we;ve added much more to our products; new packaging, new characters and lots of chances to win amazing prizes including a family trip to Disneyland Paris.
“Our mission is to get kids eating yoghurt for the nutritional benefits it brings including the added fortification which helps kids develop healthy bones.
“Adding an injection of fun into our packs will ensure that Petits Filous stays front of mind for parents and carers is a top choice for kids.”
