JTI launches new trade platform

JTI rolls out a new and improved retailer platform

JTI has rolled out an updated and improved independent retailer focussed platform with JTI 360, offering the latest news updates and prize opportunities.

NICOTINE products firm JTI has rolled out its new trade platform JTI 360, which is replacing the company’s JTI Advance website.

The new platform has been developed with the support of retailers from across the trade with a number of updated features and functions including an up-to-date news feed which covers off the latest trends and developments within the nicotine category.

The site also promises the latest pricelists for products which will be available to retailers with the simple click of a button to ensure store owners can remain on top on the constantly changing sector.

Further to this, the new portal also offers the ‘360 Arcade’ which will allow retailers to earn ‘points’ which can then be redeemed on prizes within the site.

Design specifically for the independent trade, retailers can use these points towards a variety of prizes including vouchers, tech products, experiences or entries into additional competitions.

To celebrate the launch, JTI is giving retailers the chance to win on of 360 prizes, including three holiday vouchers worth £3500 – which is also inclusive of £500 spending money.

Retailers could also bag one of two £1,000 Currys vouchers or one of 200 £50 Amazon vouchers, to help go towards personal purchases for the summer months.

To enter the prize draw, retailers must simply sign up for the new platform before 10 June after a visit from their designated business advisor who will distribute a personal invitation to the trade platform.

To ensure they receive an invitation and a chance to win, retailers are urged to contact their BA as soon as possible.

Mark McGuinness, marketing director at JTI UK, said: “We’ve worked closely with retailers to understand how we can develop and enhance our digital offering.

“After a series of focus groups and one-on-one conversations with our retailer partners, we’ve been able to evolve JTI Advance and deliver a fantastic new JTI 360 website, designed specifically for the independent trade.

“We really value our retailer partners and the relationships we have with them. Retailers are out there selling our products, so it is our duty to provide them with the tools they need for their continued efforts and support.”