Popular chocolate brand spreads out to the freezer
CONFECTIONERY giants Ferrero UK has a cool new surprise for fans of the Nutella brand as the firm is set to launch a new Nutella Ice Cream variant.
Rolling out exclusively to Morrisons stores before a wider launch across retail later this year and into 2025, the new Nutella Ice Cream Tub comes in a 470ml tub (230g) with an RSP of £5.50 as Ferrero continues to expand its offer in the frozen category.
The new ice cream features layers of Nutella chocolate in top and throughout the frozen dessert, with hazelnut-flavoured ice cream and Nutella swirls.
Ferrero reckons the new launch will be able to take advantage of the massively popular chocolate hazelnut spread, which Nielsen data said has risen to the UK’s favourite breakfast spread, with Ferrero’s own data notting a massive 98% brand awareness amongst adults.
This marks the latest addition to Ferrero’s frozen options after the firm entered category last year with the launch of Ferrero Rocher ice cream in three variants including Original, Dark and Raffaello.
A spokesperson for Ferrero said: “Early strong performances across Europe confirm the potential of Nutella Ice Cream here in the UK. When you consider that the tubs segment in the UK is the largest across Europe, at a value of just above £300million, the potential for retailers operating in this market is incredibly exciting – particularly with the brand’s loyal fan base.
“What’s more, ‘New Flavours’ and ‘Premium SKUs’ drive growth in ice cream this past year, so we’re confident the appetite is there from shoppers looking for quality NPD from brands they love.”
Dani Hayward-Bradley, regional marketing director at Ferrero UK & Ireland, said: “We are thrilled to be adding to our range of ice creams with such a huge fan favourite. Our dedicated team of experts has spent years perfecting the recipe, inspired by our much-loved brand, Nutella.
“We know that fans will be eager to try the unique Nutella taste and melt-in-the-mouth creaminess of our ice cream and we’re happy that now we can give them a new and exciting way to experience the brand.”
