Building engagement through new online game
STAPLE brand of the lunchbox Frubes has gamified its Freeze ‘Em campaign following a partnership with leading digital agency Engage.
The digital firm has teamed up with Yoplait, the firm behind the Frubes, Petit Filous and Yoplait Skyr brands, to deliver a digital focus to the brand’s summer campaign including gamification elements.
This has seen the creation of a new online game which features Frubes characters and has consumers working their way through multiple levels of a whack-a-mole style game.
Further to this, the campaign will also see further brand activations for Frubes including social media and content creation to help support and enhance the brand’s summer campaign.
Consumers that take part in the online game will also have the chance to bag some massive prizes too, such as a new PlayStation 5 and game for the console. To try out Frosty Frubes Frenzy, consumers can click this link.
This follows on from the launch of Yoplait’s Frubes Freeze ‘Em campaign earlier this year when the firm called it the biggest investment ever into marketing the brand.
Vandu Patel, senior marketing manager at Frubes, said: “It’s brilliant to work with Engage once again. They’re a fantastic team of marketing experts who always deliver beautiful creative assets, unique and engaging strategies and seamless client services.
“After working with the agency across previous brands and seeing their creative pitch for the Freeze ‘Em campaign, we knew they’d deliver on another set of demanding KPIs.”
Tom Schofield, director at Engage, said: “Gamification is an extremely robust strategy, however, pairing this with the entire marketing mix and working collaboratively across multiple agencies has been a huge addition to this brief.
“With KPIs surrounding data capture, social growth and brand activation, we’re excited to work closely with the team at Frubes to create a fun and interactive gamification strategy that is supported by our other marketing services and additional agencies.”
