British vape brand IVG rolls out across the Air
BRITISH vape brand I Vape Great – IVG – has launched its first range of rechargeable vape devices with the all-new IVG Air selection.
Aiming to build on the success of its IVG2400 4-in-1 devices, the new range consists of two options for consumers with the Air 4-in-1 and the Air 2-in-1, along with 27 pod flavours for shoppers to pick and choose from.
IVG says the new range allows consumers to have a greater degree of flexibility and choice in their vaping preferences, allowing them to a device type that suits them best, device colour and flavour options that suit their tastes.
Similar to the IVG2400 devices, the Air 4-in-1 allows consumers four different flavours in one vape which can be switched out by rotating the device. Users can also see which vape pod is in use through the device’s window.
Meanwhile, the Air 2-in-1 offers two flavours in one device and comes in a smaller, more compact device with a mouthpiece that rotates easily to switch out the flavour.
Both devices can hold 2ml pods that offer up to 600 puffs each with IVG allowing consumers to choose from an expansive range of 27 variants.
The Air 4-in-1 device operates a 1100 mAh battery power while the Air 2-in-1 holds a 850 mAh, allowing customers a flexible avenue for their vaping needs that only needs to be charged once per day, helping to retain convenience for shoppers.
IVG Air is currently exclusive to Tesco and One Stop stores with plans for a further roll out across Sainsbury’s, Morrisons and Asda stores from September this year.
Rhett Morrissey, marketing manager at IVG, said: “The IVG Air is an exciting new addition to the range of products. We teamed up with Tesco and One Stop to launch three popular starter kits into the market through their online store and over 4,000 nationwide stores.
“A huge amount of investment in innovative development has brought about an easy-to-use and environmentally friendly range that will help smokers transition to a 95% less harmful alternative.
“The battery is reusable and long-lasting. The quality experience is to the same high standard as our IVG2400. What’s not to love!
“These products are part of our long-term strategy to eventually move consumers over to this range following the potential disposable ban in the UK proposed for 2025.”
