Energy drink rolls out new variant to UK shelves
A NEW storm is blowing in from the US as energy drinks brand Reign is set to launch its Reign Storm variant here in the UK.
Offering a brand new “clean energy drink” option as part of the Monster Energy Co, the new Reign Storm range comes in three different variants including Valencia Orange, Peach Nectarine and Kiwi Blend with an RRP of £1.70 per can.
Already massively popular out in the States, the energy drink comes in a sleek 355ml slimline can format complete with bright colours to help improve standout on the shelves and aims to capture the attention of more health-conscious consumers.
Available now in select Sainsbury’s, Morrisons and One Stop stores as well as in gyms and fitness centres across the UK, Reign Storm offers 114g of plant-based caffeine per can and is suitable for vegans as well.
The new energy drinks have been made using plant-based caffeine sources derived from a blend of green coffee beans, guarana and green tea whilst also being zero-sugar.
Reign reckons it will be able to provide a better-for-you solution in the energy drinks market as each drink also offers a combination of vitamins and minerals including zinc, biotin and chromium to help support immunity, hair and skin health as well as reduce feeling of fatigue.
Ben Ashlin, VP of brands at Reign Storm, said: “Clean energy is part of the growing wellness energy trend, which was the fastest growing segment in the US last year, adding over $1billion in sales to the energy category.
“After a successful launch across the pond, we’re looking forward to Reign Storm leading the way in the clean energy category, offering existing and new energy drinkers a delicious, functional clean energy alternative through a brand with an aspirational, yet relatable, image and lifestyle.”
