Coffee brand branches out into canned variants
ITALIAN coffee brand Lavazza has branched out into the canned coffee category with its new Iced Ready to Drink Coffee cans.
The four-strong range offers consumers a UK-exclusive addition to the chiller with the new Espresso and Milk, Caffè Latte, Cappuccino and limited-edition Protein can variant.
Available for purchase from the Lavazza website, the core range comes with a price of £1.88 each whereas the limited edition protein release comes at the slightly higher £2.06.
The core range offers consumers a blend of 100% Arabica coffee with semi-skimmed milk to help produce a balanced and sweeter offer in the canned coffee selection, according to Lavazza.
The Protein variant contains 25g of protein as well to help encourage more gym-goer consumers to seek try out the range as well, due to the rising popularity of the category in stores.
Massimo Pepe, regional director UK & Nordics for Lavazza, said: “We are thrilled to introduce our new range of Iced Ready To Drink Coffee cans, inspired by authentic Italian recipes.
“With four delicious varieties to choose from, including the limited-edition Cappuccino Protein, we’re excited to offer a convenient and nutritious option for coffee lovers on-the-go.”
