Greek Style yoghurt rolls out to on-the-go market
SCOTTISH dairy products firm Graham’s Family Dairy has launched its first Greek Style yoghurt pouches, offering an on-the-go solution for consumers.
Coming in three flavours including Natural, Honey and Strawberry, each product is sweetener-free and naturally high in protein, helping to match the protein demand consumers have been seeking lately.
The new product marks the dairy firm’s first foray into Greek yoghurt and will launch into stores from mid-June, rolling out across 100 Lidl stores in Scotland initially before a wider roll out across Sainsbury’s planned for late August.
Each 150g pouch contains up to 14g of natural protein and are designed to offer families and ideal on-the-go snack as well as an indulgent offer for more health-conscious shoppers out there.
Robert Graham, managing director at Graham’s Family Dairy, said: “We take pride in our family legacy and heritage, which from the offset has been driven by innovation.
“Our new Greek yoghurt pouches have been specifically designed to appeal to the market after the huge success of our Protein 25 pouches, which fly off the shelves.
“Alongside being a convenient and delicious natural snack, our Greek pouches are naturally high in protein and sweetener-free which sets them aside from many similar products on the market.
“More and more, our consumers are looking for easy to ‘grab and go’ healthy, protein packs products – we’ve designed our Greek pouch and protein ranges to lend themselves to do just that.
“Regardless of convenience, one thing no one wants to compromise on is taste, and we’re really proud to have created a healthy, practical product without impacting on its flavour and rich and creamy texture.”
