Home-care influencer launches new limited edition scent
HOUSEHOLD cleaning influencer Sophie Hinchliffe – better known as Mrs Hinch on Instagram – has launched a new limited edition scent across the Procter & Gamble (P&G) range.
The new Mrs Hinch’s Vacay Vibes range brings a new scent across the P&G product range in time for the spring and summer months, helping consumers to add that holiday feeling as the warmer weather begins to roll in. Hinch officially launched the new range on her personal Instagram account.
Sophie Hinchliffe, brand ambassador at P&G, said: “I can’t believe how many amazing years I’ve been collaborating with P&G now and this is my fifth limited edition collection. I still have to pinch myself every time.
“This latest Vacay Vibes edition looks and smells amazing and I’m really excited for everyone to try the products and bring the vacay vibes into their homes.
“I think it might even be my favourite scent yet!”
The collection features the fresh and flowery scent of Orange Blossom and Coastal Cypress that aims to transport consumers to the Mediterranean coast with its mix of floral and sea breeze aromas.
Vacay Vibes has rolled out across the Flash, Fairy, Febreze, Bold and Lenor brands, adding the scent to every aspect of the household.
The full range includes: Flash Spray Wipe Hinched Orange Blossom and Coastal Cypress, Flash Floor Cleaner Orange Blossom and Coastal Cypress, Fairy Washing Up Liquid Orange Blossom and Coastal Cypress, Fairy Platinum Plus Dishwashing Tablets, Febreze Air Mist, Febreze Plug-Ins and Refills, Febreze Bathroom, Febreze Fabric Refresher, Bold PODS, Bold Gel, Bold Laundry Liquid, Lenor In-Wash Scent Boosters and Lenor Outdoorable Fabric Conditioner.
This marks the first time the Lenor Outdoorable brand will feature as part of a Mrs Hinch scent collection, which has previously included scents such as Country Garden Pink Tulips and White Jasmine and Winters Faves Frosted Eucalyptus.
And in a piece of innovation from P&G, the new range will also feature a new scented Flash Dust Magnet which has never been seen before from the Flash brand, according to P&G.
Ayca Turgay, brand communications director at P&G, said: “P&G is delighted to collaborate with Mrs Hinch for our third cross-category collection across some of our home and fabric care brands.
“We know how much our consumers love Mrs Hinch’s collections and we’re particularly excited to see what the feedback is for this one, it looks and smells amazing and will make an ideal star focus to any cleaning cupboard.”
