Procter & Gamble launch new Mrs Hinch range for winter
HOUSEHOLD cleaning firm Procter & Gamble (P&G) has launched a new winter limited edition range with cleaning influencer and brand ambassador Mrs Hinch.
The new Winter Faves collection sees the return of the popular Frosted Eucalyptus scent –that first launched last year – and the introduction of the new Frosted Rose Wonderland.
The two scents will run across a host of P&G’s most popular brands with Frosted Eucalyptus returning to Fairy, Flash and Febreze and Frosted Rose Wonderland available across Bold, Lenor and Febreze Fabric Refresher.
Sophie Hinchliffe – Mrs Hinch – said: “This latest collection is amazing and I’m really excited to work on so many brilliant limited edition ranges.
“My Winter Faves collection will see the return of the Frosted Eucalyptus scent, which received so much love, as well as the Frosted Rose Wonderland scent – inspired by my first Rose Wonderland collection.”
The full Frosted Eucalyptus range includes: Flash Spray Wipe Hinched Frosted Eucalyptus, Flash Floor Cleaner, Fairy Antibacterial Washing Up Liquid; and Fairy Platinum Dishwashing Tablets with the Febreze additions including an extra scent with Frosted Pine & Eucalyptus. This can be seen across its Plug-Ins & Refills packs, Febreze Bathroom and Febreze Air Mist.
The other scent in the Mrs Hinch collection Frosted Rose Wonderland includes Bold Platinum Pods, Bold Gel, Bold Laundry Liquid, Lenor Scent Boosters, Lenor Fabric Conditioner and Febreze Fabric Refresher.
Ayca Turgay, brand communications director at P&G, said: “P&G is delighted to collaborate with Mrs Hinch for our second cross-category collection across our Home and Fabric care brands.
“We know how much our consumers loved the collections previously, which is why we’re bringing back the much-loved Frosted Eucalyptus scent in our home care products, as well as Frosted Rose Wonderland with a trendy twist of white florals, honouring our first ever collaboration we worked on together.
“We’re really looking forward to seeing where Sophie’s journey with P&G takes us over the next two years.”
