Confectionery firm launches unique two-in-one sweet
CONFECTIONERY firm Bobby’s Foods has unveiled its latest product launch that is set to tap in to a growing consumer trend.
The new Bobby’s Mega Sour Spray Can offers consumers a two-in-one candy solution that the firm reckons will shake up the confectionery aisle with its distinctive design and flavours.
Containing a Mega Sour blue raspberry spray on the top and purple blackcurrant flavoured bubble gum balls in a twist-off bottom section, the new Mega Sour Spray Can contains 18 sprays with an RRP of £1.29.
Each shake of the sweet also emits a similar sound to a paint spray can, adding to the novelty of the product, injecting an extra dose of fun for shoppers and building the appeal for younger demographics, Bobby’s core audience of shoppers.
The exclusive flavour fusion is set to epitomise Bobby’s commitment to delivering distinctive and irresistible products that will help to drive revenue for retailers, according to the brand.
Further to this, the launch will be supported with a profit-on-return deal for retailers until 8 April, helping to bring a further boost for retailers in the confectionery section.
Carmelina Mancini, marketing manager at Bobby’s Foods, said: “We are thrilled to introduce the Mega Sour Spray Can to our valued retailers.
“Its novel design and unique flavour combination are sure to resonate with consumers, driving incremental sales for our customers.”
