Caribbean drinks brand launches new aloe vera drinks
CARIBBEAN food and drink firm Grace Foods has launched three new PMP formats in its Say Aloe Vera aloe vera drinks brand.
Available from 1 April, the new PMP format will be seen across the Say Aloe Vera Original, Strawberry and Mango variants with an on-pack price of £1.29.
Made using real aloe vera pieces and fruit juices, the three drinks are packed with vitamin C to offer consumers a natural way to fight off feelings of tiredness and fatigue.
Coming in 500ml bottles, the PMPs will be available to convenience stores across the country to help independent retailer capitalise on the demand for more exotic drink choices from the chiller.
Speaking on the decision to launch the new drinks, Dorota Dziedzic, brand manager at Grace Foods UK, said: “We haven’t done PMPs on our Say Aloe Vera range since 2021 and we are very mindful of the fact that research has shown that convenience store customers trust PMPs, and 76% of convenience retailers being more likely to stock PMPs and 57% of retailers saying PMPs are now more important than ever.
“This is a surefire way for independent retailers to show their customers that they do stock great value products in a time when everyone is watching their pennies.
“And our Grace Say Aloe Vera PMP range is not only budget-friendly but is also a really refreshing popular drink; just what we need with spring, summer and hotter temperatures around the corner.”
