Discovery comes with 14 flavours all the one roll
GLOBAL confectionery manufacturer Perfetti Van Melle (PVM) reckons it is set to lead innovation in its field once again with the launch of Mentos Discovery.
Featuring a category-first 14 different flavours of sweet in every pack, the new sweet aims to introduce more consumers to more exotic fruit flavours inside.
Including passion fruit, lychee, blueberry, blackcurrant, lime, strawberry, raspberry, orange, lemon, watermelon, banana, grape, cherry and pineapple, PVM says that the timing for this launch could not be more fruitful with Mentos as a brand now worth £33.4million according to Circana data.
Ideal for the sharing occasion, the new Mentos Discovery encourages consumers to embrace the joy and excitement of trying new flavours, according to PVM, which will have shoppers guessing the flavour of each fruity treat.
The new launch is also set to be supported by a new marketing campaign over the summer months with a £1million above-the-line campaign via PR materials, OOH, a social media presence as well as a paid influencer programme.
Sarah du Plessis, brand manager of Mentos, said: “Research shows that a younger audience is more experimental and actively seek more innovative flavours. Flavour really is at the heart of the Mentos brand, so we are perfectly positioned to deliver this.
“Mentos Discovery is an opportunity to drive further appeal among younger audiences while offering something new for our existing fans, helping to disrupt the stale everyday with fresh fun.
“We’ve put a lot of thought into the flavour variety to ensure we were truly offering something unique. Vegan-friendly Mentos Discovery allows consumers to say Yes to Fresh and embrace fruity goodness from the crunchy outer shell right through to the chewy centre.
“After the success of limited-edition Mentos Fanta – winner of Product of the Year 2023 and a twice-extended production run due to popular demand – we know that this latest innovation from Perfetti Van Melle is really set to hit the sweet spot with our consumers.”
