Chance for c-store retailers to build shopper excitement
MARS Wrigley has rolled out its line-up for the Easter season this year, with returning fan favourites and some new additions from across its range of brands.
Including a host of gifting eggs and self-treat options across the line, Mars Wrigley aims to build up the excitement for the Easter season as early as it can, while shoppers shift to some early impulse treat and gifting opportunities.
New for this year, Mars has launched Galaxy Creamy Truffle Mini Eggs Hazelnut for those indulgent self-treat moments at £1.50 RRP.
As for the gifting segment, the confectionery firm has ramped up its egg selection once again with large and extra large eggs for Skittles, Galaxy Truffles, Maltesers, Twix and M&Ms, with RRPs for this range sitting at £5.70, while the Galaxy Truffle Mini Eggs Extra Large Egg has the slightly higher price of £8.49 RRP.
And for those large sharing times, Mars offers its new Giant and Luxury eggs, with Maltesers Assorted Truffles Eggs as well as the return of the Galaxy Truffle with its Giant Easter Egg, RRPs for which sit at £12.75 and £12.60 respectively.
Along with this, the firm has launched a Maltesers Easter Mix that includes the Maltesers Bunny, Mini Bunnies and Maltesers Fun Size.
Florence Kayll, senior brand manager Easter at Mars Wrigley, said: “At Mars Wrigley, our portfolio is underpinned by the power of our brands, which cover all key demographics, and all have their unique role to play within the Easter season.”
Riesen launches limited-edition Espresso flavour treat
DARK chocolate toffee brand Riesen has grown its range with the launch of a new limited-edition coffee flavour.
The Riesen Espresso sweet combines the taste of espresso coffee with its toffee sweet, covered in dark chocolate.
Available in stores now, the new Riesen Espresso comes in 135g sharing bags at an MRSP of £1.25, with the launch currently supported by in-store and online promotions to help drive awareness for the brand, as well as consumer trial of the new product while it is on shop shelves.
Andy Mutton, managing director at Storck UK – the firm behind Riesen, said: “The UK is a nation of coffee lovers, with the coffee shop market growing by 7.3% and 61% of consumers now preferring it to tea.
“Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat.
“We believe that the new flavour will be popular among the brand’s current loyal following, as well as bringing in new shoppers by driving excitement in the category.”
