Crisps firm’s managing director rewards 10-year-old girl’s Haggis & Cracked Black Pepper snack initiative
THE managing director of Taylors Snacks has told how he’s been inspired by a 10-year-old girl’s plea to make the firm’s Haggis & Cracked Black Pepper crisps available all year round.
Grace, from Edinburgh, penned a heartfelt letter to James Taylor at the Perthshire factory pleading with him to make the flavour a permanent offering rather than just a seasonal variant.
The boss was so touched that he arranged for a special delivery to the youngster’s home – a Taylors taxi packed with a year’s supply of her favourite crisps and a “golden ticket” for an exclusive tour of the factory.
Mr Taylor said: “When Grace’s letter landed on my desk, I was blown away by her enthusiasm and initiative.
“The Taylors team put our heads together to see how we could celebrate our biggest Haggis and Black Pepper crisp fan and can’t wait to show her and her family around our factory in Errol.
“It was not just Grace who got in touch, however. Our customers let us know in droves that they were missing their favourite Haggis and Black Pepper snacks.
“We loved that people took the time to tell us how passionately they felt about the flavour. From letters to emails and calls, lots of people got in touch to talk about their love of haggis crisps, and to ask for them to return.
“We’ve been working hard behind the scenes to ensure our customers don’t miss out and are delighted to announce that the haggis crisps are back on the shelves!”
The crisps are available from now until the end of February as a seasonal flavour and will be back on shelves again later next year. Consumers can also purchase the crisps year-round through online outlets such as Amazon and at select locations.
Taylors Snacks has also made the haggis crisps available in smaller 40g bags in response to market demand, a move which will see the haggis crisps available in more retailers, food service outlets, tourist sites, and hospitality venues.
Grace’s mum, Becky, added: “It’s fantastic that the team at Taylors took the time and effort to respond and it really made all of our days! It also helps Grace see the power of communicating with creativity and care.
“Grace was the one who had the idea to write to James and to get such a wonderful response really validates and empowers her. These small things really can make a huge impact on a young child’s life.
“We look forward to visiting the factory soon and learning how our favourite snacks are made.”