UEFA Euro 2024 build-up – Taylors Snacks

Get ready for this summer’s big football tournament

Pack shots of Taylors Snacks crisps including Chilli Kick, Mature Cheddar & Onion as well as Flame Grilled Aberdeen Angus.
Taylors Snacks has touted its range of Scottish crisps as an ideal addition the Euros, with consumers keen to celebrate the Scotland national team.

WHAT better way could there be to support the Scotland national team at the Euros this year than by looking to our own national products to stock up on for match day?

Pushing the provincial nature  of some key Scottish products will be ideal for the Euros as consumers look for some perfect snack options for hosting the match at home.

As such, Scottish crisps brand Taylors Snacks reckons its own range will be a “back of the net” success for the competition this year.

Greg Smith, head of marketing at Taylors Snacks, said: “Scotland produces an incredible array of snacks and refreshments – which are the perfect accompaniment for watching football at home.

“We’d encourage retailers and fans alike to get right behind the Scottish team and local producers during the competition – with great pride for everything our wonderful country has to offer.”

The firm has touted its six-strong flavour range in time for the Euros, which includes its Flame Grilled Aberdeen Angus variant, providing a uniquely Scottish flavour for consumers across the country.

Smith said: “The Euros is always a huge event on TV, which should translate into increased snacks sales for retailers. Crisps are always a favourite for fans watching at home, with friends and family.

“And a strong impulse offering from stores can really help convert shoppers looking for last-minute nibbles before the match kicks off.

“Not only that, but with continued pressure on spending, those looking to swap the pub for the TV at home offer a lucrative opportunity for local shops to cash in on the watch-at-home audience.”