Fruit cup brand’s new look highlights healthy message in time for Veganuary
THE Dole Sunshine Company has unveiled a new look for its Dole fruit cup brand, aiming to reaffirm its healthy snacking messaging to consumers.
The new look includes what Dole has called a “bold new design” that highlights its no added sugar message on-pack.
Further messaging on the packs also notes that the fruit-in-cup variant is now vegan-friendly due to a recent change in the recipe.
This change has been flagged as a big step forward by the brand as well, aiming to further appeal to the growing vegan market here in the UK while also retaining a snacking option that remains healthy, with each cup lower than 100 calories.
Andrew Bradshaw, UK sales director at the Dole Sunshine Company, said: “The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so.
“With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something that is both delicious and healthy.
“When it comes to snacking, fresh fruit can sometimes be considered a bit virtuous or perhaps not the most exciting option, so we wanted this new packaging to remind our consumers that our fruit snacks provide all the health benefits of fresh fruit but at a low price and in a format which is delicious… in fact, they are totally dole-icious.”
