Dairy brand maintains its popularity with Scottish shoppers through diversity and on-trend launches
CONSTANT innovation that has resulted in a wide variety of products ensures that Graham’s The Family Dairy remains at the forefront of consumers’ minds in Scotland.
The family-run business produces a diverse selection of award-winning dairy products, including milk ranges with organic and gold-top options.
Beyond that, customers can add Graham’s cream, butter, spreadable butter, ice cream, cottage cheese, quark, yoghurt, kefir and protein-rich products to their shopping baskets.
In fact, the business claims to be the largest UK-based supplier of protein pouch products.
And the latest innovation has seen the introduction of a variety of high-protein dessert yoghurts that the brand says will allow consumers to have their cake and eat it.
The Confectionery Protein 22 pots come in three flavours – Lemon Cheesecake, Chocolate Caramel and Stracciatella. The first-to-market products were initially launched in Asda and are now stocked in select Tesco stores throughout Scotland.
The newcomers are described as “a perfect snack for on-the-go families and health-conscious shoppers” as they are free of sweeteners.
The pots offer a hearty 22 grams of protein per serving, setting them apart from market rivals that typically offer 14 to 20g per serving.
Chocolate Caramel flavour Confectionery Protein 22 has also recently launched in a handy pouch and is available in select Tesco stores. This is the first time the Confectionery Protein 22 line has been available in pouch form.
Robert Graham, managing director of Graham’s The Family Dairy, said: “This new line has been in development for around a year.
“We decided to launch the product after being blown away by the response to our initial protein range. We saw a real opportunity for a brand new confectionery line, but a little more decadent – in taste not calories.
“We take pride in our family legacy and heritage, which from the offset has been driven by innovation.
“This expansion taps into the opportunities presented by confectionery protein within the growing global protein market and the demand for protein-rich dairy products.”
Graham’s The Family Dairy was founded in 1939 by the managing director’s grandfather, also Robert Graham, in Bridge of Allan, where he reared 12 cows, milked them by hand and delivered by horse and cart.
The business has grown through three generations and, today, 70% of households in Scotland and 30% of the UK’s households buy its products, making it Scotland’s No.1 dairy brand.
The products are still made at the Bridge of Allan farm today and the history of the trade name is what keeps it popular, according to Graham.
He said: “One of our key aims has always been to highlight what our family brand has stood for – farming, family, heritage, quality, provenance and taste, while ensuring our range is diverse enough to appeal to every consumer.
“Our belief is that Scottish consumers are very proud of what the country can produce in the food and drink sector – and with that pride comes loyalty.”
