CCEP brings Christmas magic to stores and gears up for a busy 2024
CHRISTMAS magic is on its way to stores once again as Coca-Cola Europacific Partners’ (CCEP) festive activations return for this year – and the soft drinks giant has been explaining why it believes its brands are must stocks for 2024.
Following the airing of the Holidays are Coming TV ad in November, CCEP aims to bring an extra level of Christmas magic this year with new festive packs as well as a consumer competition which will see five lucky winners win a trip to Lapland for two.
The new on-pack design for the festive season can be seen across cans and bottles of Coca-Cola Original Taste, Coca-Cola Zero Sugar and the Coca-Cola Zero Sugar Cherry, with each featuring a Santa design to help bring in some extra excitement.
And until 20 December, consumers can be in with the chance of winning the festive trip by entering a prize draw via the Coca-Cola app by scanning the QR code found on the festive packs.
Entrants will also be in with the chance of winning Christmas cooking master-classes, table decorations and food delivery vouchers as well as Coca-Cola themed collectables.
Rob Yeomans, VP commercial director at CCEP GB, said: “This year’s campaign is about inspiring small acts of kindness, be that within a family, hometown or wider community. Meanwhile, our new limited-edition packs and prize giveaway will help retailers create excitement in stores.”
CCEP matches brands to demands making them must stocks for 2024
SOFT drinks are undoubtedly must stocks for the Scottish convenience market, so making sure you have the right options here counts.
And CCEP reckons its library of brands are just what retailers need to drive category sales in 2024.
Amy Burgess, senior trade communications manager at CCEP, said: “While people are more likely to cut back on big expenditures at the moment, they are willing to keep spending on small pick-me-ups, like soft drinks from leading brands, and this trend is showing no signs of stopping in 2024.
“To make the most of this opportunity for the year ahead, retailers should focus on popular brands in key categories, such as colas, carbonates and mixers, and the most popular brands within these categories – like Coca-Cola, led by Coca-Cola Zero Sugar, growing in value and volume in convenience, Fanta and Dr Pepper, the number one and number two flavoured carbonates brands in retail by value; and Schweppes, the number one mixers brand in the off-trade by value and volume.”
