Local Living SKUs aim to support retailers across the store
UK-WIDE operator Unitas Wholesale has unveiled its new own-brand range Local Living to help support retailer margins.
The rollout covers 90 SKUs that have transitioned from the Lifestyle brand to the new Local Living and includes a host of grocery as well as household items.
Unitas said the range comes in response to a growth in demand for an own-brand value product due to rising financial pressures from the cost-of-living crisis.
Tracey Redfearn, head of marketing and communications at Unitas Wholesale, said: “Local Living is not just a brand; it’s a promise.
“it’s a guarantee to our members and retailers that we can offer them margin-boosting products at prices their customers expect.
“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member and consumer-centric range of products.
“Own brand is a big opportunity in convenience as it continues to grow its shares in stores. Local Living will allow our members and retailers to be part of this growth, delivering a range of essentials that still provide the best margins and profitability.”
In addition to the new Local Living range, Unitas has also refreshed its LSV Energy Drinks brand with a trial across limited-edition Cherry Isotonic drinks, which launched in September of this year.
Unitas said the new design has already performed well in consumers research.
The rebrand will be complete by February 2024, Unitas says.
Donna Barnett, trading controller at Unitas, said: “The redevelopment of our own-brand products ensures that we’re modernising where necessary, and delivering quality, margin-boosting products that give shoppers great value.”
Unitas launches two new category guides
COLD weather has firmly set in across Scotland and Unitas Wholesale is set to make the most of this opportunity with new advice on snacking.
The wholesaler has launched two new category guides for the Crisps, Snacks and Nuts (CSN) as well as the Big Night In categories, aiming to capitalise on consumers choosing nights on the couch during the colder winter months.
The CSN guide focuses on which areas of the market are in growth and where the biggest opportunities for retailers are in the category.
Meanwhile, Big Night In looks at how consumer attitudes have changed for the night in by focusing on snacks, confectionery and soft drinks options, including ranging advice.
Tracey Redfearn, head of marketing and communications at Unitas Wholesale, said: “Autumn is a key time for cashing in on the big-night-in shopper mission, as well as snacking, so these timely guides will be sure to help retailers drive their sales.
“The crisps & snacks market is growing by 14% in symbols and independents, making it a great time for retailers to focus on their ranging.”
