Fuel brand gave consumers the chance to win at the pumps
PHILLIPS 66 Limited has been reaching out to younger motorists as part of its latest Keep on Moving campaign.
In the latest initiative for the JET fuel brand, Phillips gave Scottish consumers the chance to win some prizes at the pumps, with the chance to win £50 off fuel, hotel vouchers or fluffy dashboard dice.
The brand made its way out to forecourt sites in Edinburgh and Selkirk on Monday 16 October and Tuesday 17 October respectively as part of the activation which saw consumers spinning a wheel at the stores for the chance to win.
The October series for this activation also included some Halloween themed prizes including the likes of trips to the Edinburgh Dungeons.
JET service stations south of the border have already seen success with the activation, with stops in Surrey, Sussex and Oxfordshire among the first to participate in the experience with plenty more scheduled over the coming months.
The Keep on Moving campaign first launched in 2020 and made its return for 2023 recently, with a six-week programme of activity including a presence across TV, social media as well as influencer interactions.
Áine Corkery, brand manager for UK marketing at Phillips 66 Limited, said: “This activation is all about the fun and joy of driving.
“We wanted to celebrate our loyal customers by rewarding them with prizes while also targeting new audiences by taking the series to social media.
“It perfectly encapsulates the Keep on Moving spirit and we’re thrilled to share it with the world.
