Mars Wrigley reveals its 2023 Christmas range
MARS Wrigley has set up its stall for the festive season this year and unveiled its Christmas selection.
Set to hit shelves this month, the 2023 range features returning favourites that consumers look to every year from Mars alongside some new products launches to add further excitement to the holiday.
Kicking things off, Mars hasn’t been shy on Maltesers NPD this year, with four new additions to the brand’s line-up of chocolate treats.
Adding in a burst of freshness, Maltesers has unveiled two new Mint flavoured variants via its Maltesers Mint Truffles and Maltesers Mint Reindeers.
The Mint Truffles will be rolling out exclusively to Tesco stores later this month for £5.50, while the Mint Reindeer will be available across retail at a price of 75p.
This isn’t the last SKUs for the Maltesers Truffles line though, with a new Assorted Truffles box that includes Milk, Dark and White Truffles as well the returning Assorted Maltesers Truffles Advent Calendar, to keep excitement strong through the advent season.
The Advent Calendar will be available only in Tesco stores as well, with a price of £11.80, and the Assorted Truffles Box will be coming to all retailers for a £5.50 RRP.
Finally for the Maltesers brand, Mars has launched a new Christmas Mix bag that includes mini Maltesers Reindeers and Teasers treats, normally found in boxes of Celebrations. This will be available across all retail for a price of £5.85.
And speaking of Celebrations, Mars has revealed the latest iteration of the brand’s Advent Calendar for this year. The Celebrations Advent Calendar includes every sweet you’d find in the standard tub broken up across the 24 days of Advent. With a price of £11.80, this can be found across every retailer.
Finally, returning for this year, is Mars’ M&M’s Santa figures – a hollow chocolate Santa with mini shakeable M&M’s found inside. Available across retail now, the novelty figure comes at a price of £2.99.
Cybi Capaldi, senior brand manager for Christmas at Mars Wrigley, said: “Confectionery and Christmas are synonymous and, as such, brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy.
“Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.”
