Warming up soft drink sales with Jimmy’s Iced Coffee selection
ENSURING that a store can make the most out of the soft drinks category means ensuring you capitalise on all aspects of consumer demand.
As a subcategory of soft drinks, iced coffee has proved to remain popular among consumers — that is according to Rob Owen, head of sales at Jimmy’s Iced Coffee.
He said: “As a subcategory within soft drinks, iced coffee is one of the fastest growing at +19% in the latest 52 weeks against the total market.
“Iced coffee warrants more share of fixture within soft drinks than ever before.”
With this in mind, Jimmy’s has pushed its range as a key part of any soft drinks selection that will appeal to customers.
An aspect that should fit demand here is with that of the shopper on the go who is making more frequent trips to their local c-store looking for something to help pick them up during their busy day.
Owen said this makes iced coffee options more appealing as they are more price-sensitive than other options.
Further to this, Owen talked up the brand’s recent sustainability efforts, including becoming B-Corp certified which will help to fit with consumer demands for more environmentally friendly brands across convenience.
He said: “More drinks brands are going plastic free and Jimmy’s Iced Coffee has made the switch to infinitely recyclable packaging.
“Jimmy’s has joined a selection of brands and recently become B-Corp certified and shoppers will be seeking B-Corp brands even more in the future.
“Retailers that range more B-Corp brands will drive loyalty with shoppers who want to be environmentally responsible with their purchases.”
But, ultimately, it comes down to taste for some consumers and Owen reckons Jimmy’s can match that too, with its range including Original, Oat, Mocha and Caramel.
Owen said: “Jimmy’s has recently added a Caramel Iced Coffee to its range in the brand’s signature 275ml BottleCan vessel.
“Launched into Tesco stores in March, it will also be available in 250ml SlimCans too.”
