KP Snacks aims to help shoppers share the right times

10 May 2023

Sharing packs count across the convenience sector

Packet of KP Nut Flavour Kravers Sour Cream & Chive variant — Sharing occasions are on the rise making sharing packs a necessity in c-stores, so says KP Snacks.

SHARING moments are on the rise across the crisps, snacks and nuts (CSN) category, making it a key format for retailers.

According to Nielsen data for the year to 25 February, the CSN category sat at a worth of £1.53billion, growing at a rate of 9.3% MAT.

Capitalising for key occasions will be important and, with summer right around the corner, KP Snacks reckons its range of nuts will be perfect for barbecues and watching sports at home with friends.

The fastest growing category in CSN, with Kantar data reporting it growing at 22% ahead of every other segment, KP has pushed its nuts range as a way to help drive basket spend — calling the segment a “higher value purchase,” compared to other CSN products.

Matt Collins, trading director at KP Snacks, said: “Nuts are naturally packed with protein and fibre, delivering on both taste and health, and have therefore been excluded from HFSS legislation.

“Worth £89.5million RSV and growing 8.1%, the KP Nuts portfolio offers delicious flavours and a range of formats, and is more than four times bigger than the nearest branded competitor.”